9/5/2023 0 Comments Turbotax help tampa![]() ![]() “It’s about telling the individualized stories of our customers.” “They key to the #LittleLifts campaign and idea is that the tax expert presents the person with two gifts: a message from their loved one and a gift to help with their financial hardship,” Ryan says. Using the hashtag #LittleLifts the campaign tells the stories of people who faced hardships in 2020 and brings them face-to-socially-distanced-face with the TurboTax Live expert who helped them navigate the changes with personalized tax service. Though the “Straight to you” campaign takes a lighthearted approach to its subject matter, the brand is putting some emotional weight behind its TurboTax Live feature through a social media campaign. ![]() ![]() TurboTax has created TikTok challenges, Snap filters, and been a presence on both Twitch and Xbox as gamers play simulations of the Tampa Bay Buccaneers/Kansas City Chiefs matchup before the teams take the field on Sunday. Still, the commercial is only one element of the brand’s integrated effort surrounding the Super Bowl. “The campaign highlights that TurboTax has the tools, guidance, and expert advice to help customers feel confident and supported, whatever their unique situation.” “This year has been one of financial hardships and uncertainty, and people are going to have a lot of questions,” says Cathleen Ryan, vice president of marketing at Intuit. The commercial marks the brand’s eighth year at the big game, which provides TurboTax with a large, captive audience just as they’re beginning to collect the information and documents necessary for tax filing. (Among the examples: New Mexico exempts centenarians from paying taxes and Hawaii offers a credit on upkeep for “exceptional trees.”) The brand will continue highlighting that expertise with a : 45 second Super Bowl commercial this year that features the talking heads mentioning some of the more obscure tax laws people may find in different areas of the country. The new “Straight to you” effort depicts the tax experts as talking heads on laptop screens that roll through scenes of consumers contemplating how their lives might be affected by life and work changes. After a year of uncertainty, TurboTax has been touting its expertise through a new campaign highlighting the availability of its live, online tax experts. ![]()
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